Luck is not random.
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It’s preparation meeting opportunity.

And when you understand that, you can increase your luck.

The same is true for profit.

When demand exceeds supply, you don’t compete on price - you set it.

When more of your existing traffic converts, growth stops being fragile.

This book is for brands that what to operate their ecommerce operation to create more demand than they can supply.

A win more profit.

Whether your brand makes $10k a month, or $10m, this formula applies.
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Profit, not vanity revenue.
Conversion, not volume.
Perception, not pretension.

This book is about the formula for profit, and how to calculate yours.

About me

I wrote and illlustrated my first book when I was 8.

This ended up being added to my school library – probably more because of effort - but here I am 31 years later talking about it.

It had an impact on me.

It wasn't really the process of writing that I loved – it was the discovery, the teaching, the sharing of ideas, hoping that I would in some way help others on a path towards what they wanted to discover.

Some 30 years later, it appears that was the foundation of what I'm excited to announce will be my first business book.

I will be giving away the first 1000 books for free.

While a select 50 individuals will have the chance to read, feedback, and then get their name printed inside with a credit.