Our approach reflected BLUNT’s core values—bold innovation, longevity, and a focus on customer connection. Through in-depth audience analysis, we developed the Engineering Joy concept, blending playful personality with technical precision. The result is a digital experience that surprises, delights, and educates, creating lasting impressions from first visit to post-purchase. Built to scale, the site positions BLUNT for international growth as they evolve beyond the umbrella category.

A sensory experience 

When you’re vulnerable to the elements, an umbrella becomes a symbol of protection. By incorporating immersive audio and rain visuals, we tapped into the emotional connection users feel with BLUNT umbrellas. Animations combined with messaging about sustainability and modular design, highlight the thoughtful engineering behind each product, creating a storytelling experience that resonates practically and emotionally.

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Injecting personality 

The site captures BLUNT’s essence, blending bold visuals with refined details for a memorable brand experience. Curved design features nod to the umbrellas’ signature edges while subtle animations create seamless movement throughout the site, elevating the user experience at every turn. Bold colours emphasise the brand’s playful personality, taking centre stage on product pages through instant PDP-2-PDP loading. 

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Interactive product education

Clear comparison tables, interactive 360º product views and modular animations enable users to explore BLUNT’s unique features and benefits before making informed purchase decisions. 

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Customer repair app

A key feature of BLUNT umbrellas is their modular design, allowing customers to repair rather than replace them. To streamline the high volume of enquiries, we developed a custom repair app within Shopify. This solution enables customers to register third-party purchases and submit repair requests, reducing the resource burden by 80% while reinforcing BLUNT’s commitment to sustainability.

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Collaboration archive

Visitors can explore the archives of BLUNT’s revered partnerships through an interactive collaboration gallery. Options to view the collection in list or grid format offer users a tailored browsing experience, allowing them to engage in as much detail as they prefer.

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Bold and inclusive design

Intuitive user pathways guide exploration, while a responsive design that meets accessibility standards ensures a seamless, inclusive experience across all devices.

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